Make your first million in calm revenue.

PlainScaling helps experienced business owners to identify, build and grow high-value, low stress products and services.

Trusted by

Answer The Public
Jonathan's the first person who comes to mind whenever there's a software business to be built. He was a mastermind in bringing both CoverageBook and AnswerThePublic to life. There is nothing that he doesn't know about product.
Nikki Gatenby
Founder, NED, Coach, Author, SuperEngaged

Early on you need someone with deep/broad understanding to help guide you along the journey of creating, launching and succeeding with a product business. Jon really helped me and the business through some challenging times.

Naveed Akram
Cofounder, Vestd

In 2013 Jon reviewed an early codebase and interviewed my future technical founder. 7 years on we've grown Elucidat to 50+ staff with teams in Brighton and Raleigh, North Carolina and are growing fast, whilst doing good for our employees and the world around us.

Steve Penfold
CEO, Elucidat

"We've been in the software as a service business for over 10 years and Jonathan introduced us to a wealth of valuable opportunities we hadn't previously spotted. It was refreshing to get perspective from someone who genuinely understands how things work at the intersection of business and technology"

Rebecca Kimber

“Jon helped us take a tool we’d hacked together for some of our consulting clients and turn it into a working SaaS product. Jon’s advice and practical guidance continues to be invaluable at every stage. We didn’t have a clue how to even start before we met Jon."

Steve Rabson Stark
Director, Then Somehow

Jon has this ability to ask the right questions and identify the key issues. I think he’s been either directly involved in or been around so many freelance and start-up businesses over the years he knows the strategies, what works and what doesn’t. 

Matt Davies
Founder, Maplango

"Really useful, it enthused me to get going on a bunch of things to get my business growing again. This was exactly what I needed right now."

Thomas Parslow
Founder, Buzzshot

"I was pleasantly surprised by how nice and respectful and welcoming everyone was. No-one talked over me. In fact, I felt so relaxed and confident I jumped in to answer questions because I’m used to not getting a chance to speak."

Rifa Thorpe-Tracy
Founder, Refigure

"It’s given me a renewed enthusiasm, and confidence to start building my business towards becoming a product company. Which is priceless. Really happy I made the decision to sign up! Looking forward to sharing my progress!"

Tom Christie
Founder, Encode & Django REST framework

"Just wanted to say thanks for everything you’ve done for Propellernet since we first kicked off our product development journey back in 2013. Shaping and guiding the team, building confidence, developing skills and bringing brilliant people onto the team. What you’ve achieved is nothing short of remarkable. re-Markwell-able."